Deb Calvert of People First PS has done the homework on sales relationships so you don't have to.
Deb recently joined "The Why and the Buy" podcast to get listeners thinking like a buyer. The podcast is available for listening right now! (Click on the player below or the link above.)
During the conversation, Deb shares everything she's studied about how sellers sell and how buyers buy. Spoiler alert: They often don't mesh, leading to ineffective sales processes.