PFPS Appears On

15MayMatt Bergman's 20 New Marketing & Communications Books Worth A Look

Editor's note: This post originally appeared on LinkedIn Pulse on May 12, 2018. 

Books - Appears OnBelow please find a list of twenty titles published over the past ninety days that deserve a look. To be clear, Matt Bergman owns all these books and has read at least a bit of titles 1-13 and has been quite impressed and looks forward to diving deeper. Titles 14-20, you'll have seen him mention a bunch on Twitter, absolutely fabulous, and he needs to catch up with some Amazon reviews. 

  1. Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies @deniseleeyohn

  2. Beyond Influencer Marketing: Create Connections with Influential People to Build Authority, Grow Your List, and Boost Revenue @cloriskylie

  3. Storynomics: Story-Driven Marketing in the Post-Advertising World @McKeeStory

  4. Dr Growth: Hack Online Marketing, Unleash Your Growth, Become an Unstoppable Force @dandanflood

  5. Brand Now: How to Stand Out in a Crowded, Distracted World @nickwestergaard

  6. Global CMO @gregpaull @shufengoh_

  7. How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services by Tom McMakin & Doug Fletcher

  8. Marketing to Gen Z: The Rules for Reaching This Vast-and Very Different-Generation of Influencers @jefffromm @angieread

  9. Would You Do That to Your Mother?: The Make Mom Proud Standard for How to Treat Your Customers @JeanneBliss

  10. The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell @robertbly

  11. Marketers, Tear Down These Walls!: Liberating the Postmodern Consumer @mikesolo

  12. Crisis Ready: Building an Invincible Brand in an Uncertain World @mellssa_agnes

  13. Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy @dkosorin

  14. Stop Selling and Start Leading: How to Make Extraordinary Sales Happen @debcalvert

  15. Never Lose a Customer Again @thejoeycoleman

  16. Lost and Founder @randfish

  17. Inbound Organization @dantyre @toddhockenberry

  18. Inbound Selling @briansignorelli

  19. Inbound PR @IliyanaStareva ‏

  20. LinkedIn Unlocked @meloniedodaro

Topics: Appears On, SSSL

   
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