True sales professionals create value in the sales process.
Deb Calvert, founder of People First Productivity Solutions and author of Stop Selling and Start Leading, recently appeared on the podcast "Selling From the Heart" to discuss how to create that value.
Deb and Larry Levine discuss how sales professionals can:
- Build competitive advantage
- Improve win rates
- Maximize profit
- Enhance job satisfaction
How? Created value -- individual value that comes from you as a sales professional.