PFPS Appears On

18MayWhat If Sellers Behaved as Leaders?

Editor's note: this post originally appeared on ChangeThis on May 16, 2018.

What If Sellers Behaved As Leaders

“It is time we start making a shift. Research shows you can make more sales by abandoning sales-y behaviors buyers resist and replacing them with leadership behaviors buyers desire. Sellers do extraordinary things when they stop pushing people to buy before they’re ready, and start guiding buyers by transforming values into actions, visions into realities, obstacles into innovations, separateness into solidarity, and risks into rewards.” 

Download Issue | What If Sellers Behaved as Leaders?

By James Kouzes, Barry Posner, and Deb Calvert 

Topics: Appears On, SSSL

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