--- title: If You're Not Doing This, Your Buyers Won't Trust You description: Of The 12 Dimensions of Trust, this one might seem inconsequential. It's not. Buyers won't trust you without this key behavior. image: https://blog.peoplefirstps.com/hubfs/39%20-%20sad.svg --- [Skip to content](https://blog.peoplefirstps.com/connect2lead/buyers-wont-trust-you#main-content) ![people first productivity solutions logo](https://blog.peoplefirstps.com/hs-fs/hubfs/people%20first%20logo%20xlarge-1.png?width=250&height=108&name=people%20first%20logo%20xlarge-1.png) - [Home](https://peoplefirstps.com) - [Leadership](https://peoplefirstps.com/leadership-program-design) Show submenu for Leadership - [The Leadership Challenge®](https://peoplefirstps.com/the-leadership-challenge) - [The Leadership Practices Inventory®](https://peoplefirstps.com/lpi) - [Supervisor Training](https://peoplefirstps.com/supervisor-training) - [Leaders at Every Level](https://peoplefirstps.com/leaders-at-every-level) - [Leadership Coaching](https://peoplefirstps.com/leadership-coaching) - [Leadership Program Design](https://peoplefirstps.com/leadership-program-design) - [Teams](https://peoplefirstps.com/executive-teams) Show submenu for Teams - [Executive Teams](https://peoplefirstps.com/executive-teams) - [Team Building](https://peoplefirstps.com/team-building) - [People Practices](https://peoplefirstps.com/people-practices) - [Communication Skills](https://peoplefirstps.com/communication-skills) - [Trust at Work](https://peoplefirstps.com/trust-at-work) - [Personality Style](https://peoplefirstps.com/personality-style) - [Conflict at Work](https://peoplefirstps.com/conflict-at-work) - Personal Growth Show submenu for Personal Growth - [Soft Skills](https://peoplefirstps.com/soft-skills) - [Your Voice Matters](https://peoplefirstps.com/your-voice-matters) - [Emotional Intelligence](https://peoplefirstps.com/emotional-intelligence) - [1:1 Coaching](https://peoplefirstps.com/1-on-1-coaching) - Resources Show submenu for Resources - [The People First Leadership Academy](http://www.peoplefirstpotential.com) - [Connect2Lead Newsletter](https://peoplefirstps.com/connect2lead-newsletter) - [Books](https://peoplefirstps.com/books) - [Workshop Calendar](https://peoplefirstps.com/workshop-calendar) - [About](https://peoplefirstps.com/about) - [Contact](https://peoplefirstps.com/contact-us) Open main navigation Close main navigation - [Home](https://peoplefirstps.com) - [Leadership](https://peoplefirstps.com/leadership-program-design) Show submenu for Leadership - [The Leadership Challenge®](https://peoplefirstps.com/the-leadership-challenge) - [The Leadership Practices Inventory®](https://peoplefirstps.com/lpi) - [Supervisor Training](https://peoplefirstps.com/supervisor-training) - [Leaders at Every Level](https://peoplefirstps.com/leaders-at-every-level) - [Leadership Coaching](https://peoplefirstps.com/leadership-coaching) - [Leadership Program Design](https://peoplefirstps.com/leadership-program-design) - [Teams](https://peoplefirstps.com/executive-teams) Show submenu for Teams - [Executive Teams](https://peoplefirstps.com/executive-teams) - [Team Building](https://peoplefirstps.com/team-building) - [People Practices](https://peoplefirstps.com/people-practices) - [Communication Skills](https://peoplefirstps.com/communication-skills) - [Trust at Work](https://peoplefirstps.com/trust-at-work) - [Personality Style](https://peoplefirstps.com/personality-style) - [Conflict at Work](https://peoplefirstps.com/conflict-at-work) - Personal Growth Show submenu for Personal Growth - [Soft Skills](https://peoplefirstps.com/soft-skills) - [Your Voice Matters](https://peoplefirstps.com/your-voice-matters) - [Emotional Intelligence](https://peoplefirstps.com/emotional-intelligence) - [1:1 Coaching](https://peoplefirstps.com/1-on-1-coaching) - Resources Show submenu for Resources - [The People First Leadership Academy](http://www.peoplefirstpotential.com) - [Connect2Lead Newsletter](https://peoplefirstps.com/connect2lead-newsletter) - [Books](https://peoplefirstps.com/books) - [Workshop Calendar](https://peoplefirstps.com/workshop-calendar) - [About](https://peoplefirstps.com/about) - [Contact](https://peoplefirstps.com/contact-us) [All posts](https://blog.peoplefirstps.com/connect2lead/all) January 27, 2016 # If You're Not Doing This, Your Buyers Won't Trust You [PFPS](https://blog.peoplefirstps.com/connect2lead/author/rca532)  ·  1 minute read These 12 Dimensions of Trust represent the 12 ways a seller can build or erode trust with buyers. Each associated action creates a connection or causes a disconnection. Knowing about all 12 Dimensions of Trust empowers a seller who wants strong connections founded in trust. Not knowing leads to buyer mistrust and seller confusion. #### [![dimensions of trust](https://blog.peoplefirstps.com/hs-fs/hubfs/Imported_Blog_Media/dimensions-of-trust.png?width=427&height=508&name=dimensions-of-trust.png)](https://blog.peoplefirstps.com/hubfs/Imported_Blog_Media/dimensions-of-trust.png) Consistency **“Seller is reliable, steady, predictable”** sounds positive, but it could also be limiting at a time when buyers are demanding new ideas from sellers. To differentiate yourself from other reliable, steady, predictable sellers who show up and pitch products the same way every time, use quality questions to stimulate discussion and to make buyers think in new ways. Consider asking your buyers what’s working and should remain the same in the way you handle the account. Ask, too, what’s not working and needs to change. Be reliable, steady and predictable in your desire to routinely meet your buyers’ needs.** [![FINAL-Mar-15-2023-09-52-13-4848-AM](https://2524398.fs1.hubspotusercontent-na1.net/hub/2524398/hubfs/blog-image-uploads/FINAL-Mar-15-2023-09-52-13-4848-AM.png?width=1200&length=1200&name=FINAL-Mar-15-2023-09-52-13-4848-AM.png)](https://www.peoplefirstpotential.com/) The CONNECT2Sell Blog has been discontinued as our focus has shifted to leadership at every level. Research with buyers demonstrates that buyers respond favorably when sellers show up as leaders. If you'd like to step into your full potential as a leader (and boost sales!), take a look at our free and affordable courses on [https://www.peoplefirstpotential.com](https://www.peoplefirstpotential.com/) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.peoplefirstps.com/connect2lead/buyers-wont-trust-you) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.peoplefirstps.com/connect2lead/buyers-wont-trust-you) [twitter icon](https://twitter.com/intent/tweet?url=https://blog.peoplefirstps.com/connect2lead/buyers-wont-trust-you) [envelope icon](mailto:?body=https://blog.peoplefirstps.com/connect2lead/buyers-wont-trust-you) ## Related posts [![Graphic Showing Broken Trust](https://blog.peoplefirstps.com/hubfs/brokentrust-1.svg)](https://blog.peoplefirstps.com/connect2lead/working-within-a-team) [CONNECT2LEAD Blog](https://blog.peoplefirstps.com/connect2lead/topic/connect-2-lead) ### [If You're Working within a Team, Tear Down Your Defenses](https://blog.peoplefirstps.com/connect2lead/working-within-a-team) [![Graphic Showing Blurry to Clear](https://blog.peoplefirstps.com/hubfs/clarity.svg)](https://blog.peoplefirstps.com/connect2lead/your-secret-weapon-for-building-trust-in-the-workplace) [12 dimensions of trust](https://blog.peoplefirstps.com/connect2lead/topic/12-dimensions-of-trust) ### [Your Secret Weapon for Building Trust in the Workplace](https://blog.peoplefirstps.com/connect2lead/your-secret-weapon-for-building-trust-in-the-workplace) [![Graphic Showing Hands on Hips](https://blog.peoplefirstps.com/hubfs/HandsonHips.svg)](https://blog.peoplefirstps.com/connect2lead/trust-violated) [Be More Accountable](https://blog.peoplefirstps.com/connect2lead/topic/be-more-accountable) ### [Leadership in Management: When Your Trust Has Been Violated](https://blog.peoplefirstps.com/connect2lead/trust-violated) ![PFPS](https://blog.peoplefirstps.com/hubfs/PFPS.svg) ### Deb Calvert, founder Putting PEOPLE First since 2005 [deb.calvert@peoplefirstps.com](mailto:deb.calvert@peoplefirstps.com) [PFPS Information](https://peoplefirstps.com/about) ![C2L](https://blog.peoplefirstps.com/hubfs/C2L.svg) ### Newsletter Sign-Up Join the CONNECT Community for weekly updates, free courses, and bonus content. 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All rights reserved. Use of this site constitutes acceptance of our User Agreement and Privacy Policy. Material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission from People First Productivity Solutions. ```     ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : [ "PFPS" ], "url" : "https://blog.peoplefirstps.com/connect2lead/author/rca532" }, "datePublished" : "2016-01-27T14:00:06+0000", "description" : "Of The 12 Dimensions of Trust, this one might seem inconsequential. It's not. Buyers won't trust you without this key behavior. 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