---
title: If you Don't Believe you Don't Receive
description: "Horror of horrors: you're selling a product you don't like, don't see value in, and wouldn't use yourself. WHY?"
image: https://blog.peoplefirstps.com/hubfs/194%20-%20contract-1.svg
---

[Skip to content](https://blog.peoplefirstps.com/connect2lead/dont-believe-dont-receive#main-content)

![people first productivity solutions logo](https://blog.peoplefirstps.com/hs-fs/hubfs/people%20first%20logo%20xlarge-1.png?width=250&height=108&name=people%20first%20logo%20xlarge-1.png)

- [Home](https://peoplefirstps.com)
- [Leadership](https://peoplefirstps.com/leadership-program-design)
  
  Show submenu for Leadership 
  
    - [The Leadership Challenge®](https://peoplefirstps.com/the-leadership-challenge)
    - [The Leadership Practices Inventory®](https://peoplefirstps.com/lpi)
    - [Supervisor Training](https://peoplefirstps.com/supervisor-training)
    - [Leaders at Every Level](https://peoplefirstps.com/leaders-at-every-level)
    - [Leadership Coaching](https://peoplefirstps.com/leadership-coaching)
    - [Leadership Program Design](https://peoplefirstps.com/leadership-program-design)
- [Teams](https://peoplefirstps.com/executive-teams)
  
  Show submenu for Teams 
  
    - [Executive Teams](https://peoplefirstps.com/executive-teams)
    - [Team Building](https://peoplefirstps.com/team-building)
    - [People Practices](https://peoplefirstps.com/people-practices)
    - [Communication Skills](https://peoplefirstps.com/communication-skills)
    - [Trust at Work](https://peoplefirstps.com/trust-at-work)
    - [Personality Style](https://peoplefirstps.com/personality-style)
    - [Conflict at Work](https://peoplefirstps.com/conflict-at-work)
- Personal Growth
  
  Show submenu for Personal Growth 
  
    - [Soft Skills](https://peoplefirstps.com/soft-skills)
    - [Your Voice Matters](https://peoplefirstps.com/your-voice-matters)
    - [Emotional Intelligence](https://peoplefirstps.com/emotional-intelligence)
    - [1:1 Coaching](https://peoplefirstps.com/1-on-1-coaching)
- Resources
  
  Show submenu for Resources 
  
    - [The People First Leadership Academy](http://www.peoplefirstpotential.com)
    - [Connect2Lead Newsletter](https://peoplefirstps.com/connect2lead-newsletter)
    - [Books](https://peoplefirstps.com/books)
    - [Workshop Calendar](https://peoplefirstps.com/workshop-calendar)
- [About](https://peoplefirstps.com/about)
- [Contact](https://peoplefirstps.com/contact-us)

Open main navigation

Close main navigation

- [Home](https://peoplefirstps.com)
- [Leadership](https://peoplefirstps.com/leadership-program-design)
  
  Show submenu for Leadership 
  
    - [The Leadership Challenge®](https://peoplefirstps.com/the-leadership-challenge)
    - [The Leadership Practices Inventory®](https://peoplefirstps.com/lpi)
    - [Supervisor Training](https://peoplefirstps.com/supervisor-training)
    - [Leaders at Every Level](https://peoplefirstps.com/leaders-at-every-level)
    - [Leadership Coaching](https://peoplefirstps.com/leadership-coaching)
    - [Leadership Program Design](https://peoplefirstps.com/leadership-program-design)
- [Teams](https://peoplefirstps.com/executive-teams)
  
  Show submenu for Teams 
  
    - [Executive Teams](https://peoplefirstps.com/executive-teams)
    - [Team Building](https://peoplefirstps.com/team-building)
    - [People Practices](https://peoplefirstps.com/people-practices)
    - [Communication Skills](https://peoplefirstps.com/communication-skills)
    - [Trust at Work](https://peoplefirstps.com/trust-at-work)
    - [Personality Style](https://peoplefirstps.com/personality-style)
    - [Conflict at Work](https://peoplefirstps.com/conflict-at-work)
- Personal Growth
  
  Show submenu for Personal Growth 
  
    - [Soft Skills](https://peoplefirstps.com/soft-skills)
    - [Your Voice Matters](https://peoplefirstps.com/your-voice-matters)
    - [Emotional Intelligence](https://peoplefirstps.com/emotional-intelligence)
    - [1:1 Coaching](https://peoplefirstps.com/1-on-1-coaching)
- Resources
  
  Show submenu for Resources 
  
    - [The People First Leadership Academy](http://www.peoplefirstpotential.com)
    - [Connect2Lead Newsletter](https://peoplefirstps.com/connect2lead-newsletter)
    - [Books](https://peoplefirstps.com/books)
    - [Workshop Calendar](https://peoplefirstps.com/workshop-calendar)
- [About](https://peoplefirstps.com/about)
- [Contact](https://peoplefirstps.com/contact-us)

[All posts](https://blog.peoplefirstps.com/connect2lead/all)

 November 13, 2013

# If you Don't Believe you Don't Receive

[Deb Calvert](https://blog.peoplefirstps.com/connect2lead/author/deb-calvert)  ·   3 minute read

It's such a simple concept. Nevertheless, there are so many sales people trying to sell something they don't believe in or don't understand.

It confuses me when someone says they are a competent salesperson but they don't particularly care for the product that they sell. For me, personally, I would never choose to sell a product I didn't fully understand and absolutely believe in.

Does that make me less of a salesperson? After all, we sometimes use the antiquated phrase "He could sell ice to an Eskimo" to talk about sellers who are so skilled they could sell anything to anyone.

I'm not that kind of salesperson, and I'm proud of that. At the same time, that does not mean I have only sold the very best products. In fact, throughout my sales career, I have sold and trained others to sell products that are sometimes viewed as being lower value than competitive products.

So how did I manage to believe in those products? Why didn't I jump ship and go to the strongest competitor instead? Because I believed that the products I sold were the very best products for certain buyers.

Not everyone wants or needs a Cadillac. The top-of-the-line choices are not meant for every single buyer. I was proud as a frontline seller to offer a wide range of products to meet a variety of needs.

What enabled me to believe in the products I sold was this simple truth: I took the time to make a match between what each individual buyer needed and the unique product that I offered to that buyer.

When asked to participate in sales blitzes or other campaigns that required me to sell the same thing over and over again, regardless of buyer needs, I didn't. Either I refused to participate and made up the sales in other areas, or I worked far enough ahead to make sure the people on my blitz list were the ones who actually needed the product being sold.

I know enough about myself to know that my authenticity as a seller was a big part of why buyers trusted me and accepted my recommendations. My inability to sell them something they did not need is what differentiated me from other sellers they worked with at competitive companies. I wasn't about to compromise my integrity for the sake of a single sale.

There are some sales professionals who represent products  they don't personally believe in. They don't use the products themselves. They wouldn't suggest those products to family members or close friends. It shows.

As a buyer, you've probably been able to spot those sellers. They say all the right things about the features of the product, but they can't quite make the case authentically and compellingly for why you should buy that particular product.

Unfortunately, not all buyers are savvy enough to see through a seller’s lack of belief in their own product. Some sellers are so motivated by the commission and so well-versed in tricky techniques that they do make sales. Ultimately, buyers feel duped. The sellers make commission, and I suppose they sleep well enough at night.

But this is exactly what erodes the nobility of sales as a profession.  When a seller does not meet buyer needs and does not sell products he or she believes in, that seller becomes the stereotypical salesperson all buyers try to avoid.

For me, I know that selling a product I believe in feels better and works better for me. I receive buyer loyalty, long-term relationships and a feeling of gratification when I've helped someone by selling them what I believe will genuinely help them.

When I don't operate that way, I don't receive the same feeling of having done something noble and worth doing. Being driven by that feeling, wanting to receive that gratification of having helped someone… that's what drives me as a seller. And it's worked well for over 25 years.

*Want more information about how you can become the ONE seller buyers WANT to talk to? Read the book recommended by international sales experts,* [*DISCOVER Questions™ Get You Connected*](https://www.amazon.com/DISCOVER-Questions-Get-You-Connected/dp/098973790X) *by Deb Calvert.*

[![FINAL-Mar-15-2023-09-52-13-4848-AM](https://2524398.fs1.hubspotusercontent-na1.net/hub/2524398/hubfs/blog-image-uploads/FINAL-Mar-15-2023-09-52-13-4848-AM.png?width=1200&length=1200&name=FINAL-Mar-15-2023-09-52-13-4848-AM.png)](https://www.peoplefirstpotential.com/)

The CONNECT2Sell Blog has been discontinued as our focus has shifted to leadership at every level. Research with buyers demonstrates that buyers respond favorably when sellers show up as leaders. If you'd like to step into your full potential as a leader (and boost sales!), take a look at our free and affordable courses on [https://www.peoplefirstpotential.com](https://www.peoplefirstpotential.com/)

 

Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.peoplefirstps.com/connect2lead/dont-believe-dont-receive) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.peoplefirstps.com/connect2lead/dont-believe-dont-receive) [twitter icon](https://twitter.com/intent/tweet?url=https://blog.peoplefirstps.com/connect2lead/dont-believe-dont-receive) [envelope icon](mailto:?body=https://blog.peoplefirstps.com/connect2lead/dont-believe-dont-receive)

## Related posts

[![Graphic Showing A Vampire](https://blog.peoplefirstps.com/hubfs/414%20-%20Vampire.svg)](https://blog.peoplefirstps.com/connect2lead/have-you-become-a-monster)

[bad habits](https://blog.peoplefirstps.com/connect2lead/topic/bad-habits)

### [Selling Styles from Horror Movie Classics... Don't Be a Monster!](https://blog.peoplefirstps.com/connect2lead/have-you-become-a-monster)

[![Graphic Showing Playing Football](https://blog.peoplefirstps.com/hubfs/football-1.svg)](https://blog.peoplefirstps.com/connect2lead/how-to-build-team-spirit)

[Deb Calvert](https://blog.peoplefirstps.com/connect2lead/topic/deb-calvert)

### [How To Build Team Spirit: You Don't Need a Title to Be a Leader!](https://blog.peoplefirstps.com/connect2lead/how-to-build-team-spirit)

[![Graphic Showing Stress](https://blog.peoplefirstps.com/hubfs/stress.svg)](https://blog.peoplefirstps.com/connect2lead/common-hr-mistakes-companies-make-but-you-dont-have-to)

[People Practices for Peak Performance](https://blog.peoplefirstps.com/connect2lead/topic/people-practices-for-peak-performance)

### [Common HR Mistakes Companies Make (But You Don’t Have To!)](https://blog.peoplefirstps.com/connect2lead/common-hr-mistakes-companies-make-but-you-dont-have-to)

![PFPS](https://blog.peoplefirstps.com/hubfs/PFPS.svg)

### Deb Calvert, founder

Putting PEOPLE First since 2005 [deb.calvert@peoplefirstps.com](mailto:deb.calvert@peoplefirstps.com)

[PFPS Information](https://peoplefirstps.com/about)

![C2L](https://blog.peoplefirstps.com/hubfs/C2L.svg)

### Newsletter Sign-Up

Join the CONNECT Community for weekly updates, free courses, and bonus content.

[Newsletter Sign-Up](https://peoplefirstps.com/sign-up-connect-community)

![PFLA](https://blog.peoplefirstps.com/hubfs/PFLA.svg)

### Leadership Academy

Live, eLearning, pre-recorded, coaching, and assessment learning experiences.

[Leadership Academy](https://www.peoplefirstpotential.com/)

#### Sitemap

**Home**

**Leadership**  
[The Leadership Challenge®](https://peoplefirstps.com/the-leadership-challenge)  
[The Leadership Practices Inventory®](https://peoplefirstps.com/lpi)   
[Supervisor Training](https://peoplefirstps.com/supervisor-training)   
[Leaders at Every Level ](https://peoplefirstps.com/leaders-at-every-level)  
[Leadership Coaching ](https://peoplefirstps.com/leadership-coaching)  
[Custom Leadership Programs](https://peoplefirstps.com/leadership-program-design)

**Teams**  
[Executive Teams](https://peoplefirstps.com/executive-teams)  
[Team Building](https://peoplefirstps.com/team-building)   
[People Practices ](https://peoplefirstps.com/people-practices)  
[Communication Skills ](https://peoplefirstps.com/communication-skills)  
[Trust at Work ](https://peoplefirstps.com/trust-at-work)  
[Personality Style ](https://peoplefirstps.com/personality-style)  
[Conflict at Work](https://peoplefirstps.com/conflict-at-work)

**Personal Growth**  
[Soft Skills](https://peoplefirstps.com/soft-skills)  
[Your Voice Matters](https://peoplefirstps.com/your-voice-matters)  
[Emotional Intelligence](https://peoplefirstps.com/emotional-intelligence)  
[Discover Your Strengths](https://peoplefirstps.com/discover-your-strengths)  
[1:1 Coaching](https://peoplefirstps.com/1-on-1-coaching)

**Resources**  
[PFLA](http://www.peoplefirstpotential.com)  
[Connect2Lead Blog](https://blog.peoplefirstps.com/connect2lead)  
[Newsletter Subscription](https://peoplefirstps.com/connect2lead-newsletter)  
[Books](https://peoplefirstps.com/books)

[About](https://peoplefirstps.com/about)

[**Contact**](https://peoplefirstps.com/contact-us)

facebook-f icon linkedin-in icon twitter icon instagram icon

```
©2023 People First Productivity Solutions. All rights reserved. Use of this site constitutes acceptance of our User Agreement and Privacy Policy. Material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission from People First Productivity Solutions.
```

 

 

```json
{
  "@context" : "http://schema.org",
  "@type" : "Article",
  "author" : {
    "@type" : "Person",
    "name" : [ "Deb Calvert" ],
    "url" : "https://blog.peoplefirstps.com/connect2lead/author/deb-calvert"
  },
  "datePublished" : "2013-11-13T14:00:39+0000",
  "description" : "Horror of horrors: you're selling a product you don't like, don't see value in, and wouldn't use yourself. WHY? ",
  "headline" : "If you Don't Believe you Don't Receive",
  "image" : "https://2524398.fs1.hubspotusercontent-na1.net/hubfs/2524398/194%20-%20contract-1.svg",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://2524398.fs1.hubspotusercontent-na1.net/hubfs/2524398/people%20first%20logo%20xlarge-1.png"
    },
    "name" : "People First Productivity Solutions"
  },
  "url" : "https://blog.peoplefirstps.com/connect2lead/dont-believe-dont-receive"
}
```