---
title: 10 Essentials for Connecting With Buyers
description: Connecting with buyers requires more than superficial social niceties. To form genuine connections with your buyers, there are 10 things you need to know.
image: https://blog.peoplefirstps.com/hubfs/327%20-%20sharing%20hope.svg
---

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 May 11, 2016

# 10 Essentials for Connecting With Buyers

[PFPS](https://blog.peoplefirstps.com/connect2lead/author/rca532)  ·   1 minute read

Genuinely connecting with buyers: There's more to it than a handshake and smile. Superficial is no longer sufficient.

So how can a seller succeed in connecting with buyers? After all, sellers are busy people -- time is precious, quotas are looming, and buyers aren't always welcoming and amenable to making immediate connections.

### At a minimum, at all times, a seller should know the following to improve in connecting with buyers:

- What the buyer’s top priority is within their buying role.
- What the buyer is motivated by in his or her personal life.
- What the buyer values about the seller’s product.
- What the buyer values about the seller and the seller’s company.
- What recent changes may influence what is valued.

To anticipate what a prospect or new buyer might value, a seller should be mindful of these factors:

- What is the buyer’s job title and what do people with this job title usually focus on most?[![cover for site 2015](https://blog.peoplefirstps.com/hs-fs/hubfs/Imported_Blog_Media/cover-for-site-20151-200x300.jpg?width=100&height=150&name=cover-for-site-20151-200x300.jpg "connecting-with-buyers")](https://www.amazon.com/DISCOVER-Questions-Get-You-Connected/dp/098973790X)
- What is the buyer responsible for delivering and to whom?
- How will the buyer’s performance be measured?
- What is the buyer’s history with the seller’s company?
- What is personally important to the buyer?

### What NOT to Do in Your Efforts at Connecting with Buyers

A seller should not, however, make assumptions based on these factors. These are starting points so a seller can begin probing with a clear focus. Any assumptions made based on these factors could backfire. In practice, the seller would have some preliminary ideas based on these factors and would ask strategic questions designed to check assumptions and provide a greater depth of understanding.

[![FINAL](https://2524398.fs1.hubspotusercontent-na1.net/hub/2524398/hubfs/blog-image-uploads/FINAL.png?width=1200&length=1200&name=FINAL.png)](https://www.peoplefirstpotential.com/)

The CONNECT2Sell Blog has been discontinued as our focus has shifted to leadership at every level. Research with buyers demonstrates that buyers respond favorably when sellers show up as leaders. If you'd like to step into your full potential as a leader (and boost sales!), take a look at our free and affordable courses on [https://www.peoplefirstpotential.com](https://www.peoplefirstpotential.com/)

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## Related posts

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[trust](https://blog.peoplefirstps.com/connect2lead/topic/trust)

### [12 Surefire Ways to Connect With Buyers](https://blog.peoplefirstps.com/connect2lead/connect-with-buyers)

[![Graphic Showing People Discovering](https://blog.peoplefirstps.com/hubfs/195%20-%20Discover%20HQ.svg)](https://blog.peoplefirstps.com/connect2lead/sell-connect2sell)

[CONNECT2SELL Blog](https://blog.peoplefirstps.com/connect2lead/topic/connect2sell-blog)

### [Connect to Sell with CONNECT2SELL](https://blog.peoplefirstps.com/connect2lead/sell-connect2sell)

[![Graphic Showing 2 People sitting near the wall ](https://blog.peoplefirstps.com/hubfs/389%20-%20separation.svg)](https://blog.peoplefirstps.com/connect2lead/barriers-to-asking-questions)

[asking questions](https://blog.peoplefirstps.com/connect2lead/topic/asking-questions)

### [Barriers to Asking Questions on Sales Calls](https://blog.peoplefirstps.com/connect2lead/barriers-to-asking-questions)

![PFPS](https://blog.peoplefirstps.com/hubfs/PFPS.svg)

### Deb Calvert, founder

Putting PEOPLE First since 2005 [deb.calvert@peoplefirstps.com](mailto:deb.calvert@peoplefirstps.com)

[PFPS Information](https://peoplefirstps.com/about)

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