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The Importance of Supporting Your Buyers

There are 12 ways a seller can build or erode trust with buyers. Each associated action creates a connection or causes a disconnection, and knowing about all 12 Dimensions of Trust empowers a seller who wants strong connections founded in trust. However, not knowing leads to buyer mistrust and seller confusion. On CONNECT2Sell, we've been digging into each dimension individually to help you better connect with buyers.

dimensions of trustLoyalty

“Seller supports others at all times” includes providing what others want and need. As a seller, one powerful way to support buyers is by asking them questions to challenge their assumptions and help them discover alternate ways of addressing their problems.

A transactional order-taker who does not form relationships with buyers is done once the order is placed. But a seller who connects with buyers long term must show genuine interest and support to demonstrate and engender loyalty.

I recently switched hair salons for this very reason. My former stylist supported me by getting me in on short notice, and I enjoyed our conversations about our children and our travels. But I didn’t feel she could “get me to the next level.”

By contrast, my new stylist supported me right from the start. In our initial conversations, she challenged me when I said “I need to spend five minutes or less on styling my hair each morning.” Her challenge was direct, and it made me think. She asked “How’s that been working for you so far?” and “What’s more important – the amount of time or the image you present?”

The CONNECT2Sell Blog has been discontinued as our focus has shifted to leadership at every level. Research with buyers demonstrates that buyers respond favorably when sellers show up as leaders. If you'd like to step into your full potential as a leader (and boost sales!), take a look at our free and affordable courses on