---
title: What Is Value Creation? Is It Just another Name for Added Value?
description: You know about value and added value. But what is value creation? Here's what every seller needs to understand about these 3 levels of value.
image: https://blog.peoplefirstps.com/hubfs/33%20-%20buyers-2.svg
---

[Skip to content](https://blog.peoplefirstps.com/connect2lead/what-is-value-creation#main-content)

![people first productivity solutions logo](https://blog.peoplefirstps.com/hs-fs/hubfs/people%20first%20logo%20xlarge-1.png?width=250&height=108&name=people%20first%20logo%20xlarge-1.png)

- [Home](https://peoplefirstps.com)
- [Leadership](https://peoplefirstps.com/leadership-program-design)
  
  Show submenu for Leadership 
  
    - [The Leadership Challenge®](https://peoplefirstps.com/the-leadership-challenge)
    - [The Leadership Practices Inventory®](https://peoplefirstps.com/lpi)
    - [Supervisor Training](https://peoplefirstps.com/supervisor-training)
    - [Leaders at Every Level](https://peoplefirstps.com/leaders-at-every-level)
    - [Leadership Coaching](https://peoplefirstps.com/leadership-coaching)
    - [Leadership Program Design](https://peoplefirstps.com/leadership-program-design)
- [Teams](https://peoplefirstps.com/executive-teams)
  
  Show submenu for Teams 
  
    - [Executive Teams](https://peoplefirstps.com/executive-teams)
    - [Team Building](https://peoplefirstps.com/team-building)
    - [People Practices](https://peoplefirstps.com/people-practices)
    - [Communication Skills](https://peoplefirstps.com/communication-skills)
    - [Trust at Work](https://peoplefirstps.com/trust-at-work)
    - [Personality Style](https://peoplefirstps.com/personality-style)
    - [Conflict at Work](https://peoplefirstps.com/conflict-at-work)
- Personal Growth
  
  Show submenu for Personal Growth 
  
    - [Soft Skills](https://peoplefirstps.com/soft-skills)
    - [Your Voice Matters](https://peoplefirstps.com/your-voice-matters)
    - [Emotional Intelligence](https://peoplefirstps.com/emotional-intelligence)
    - [1:1 Coaching](https://peoplefirstps.com/1-on-1-coaching)
- Resources
  
  Show submenu for Resources 
  
    - [The People First Leadership Academy](http://www.peoplefirstpotential.com)
    - [Connect2Lead Newsletter](https://peoplefirstps.com/connect2lead-newsletter)
    - [Books](https://peoplefirstps.com/books)
    - [Workshop Calendar](https://peoplefirstps.com/workshop-calendar)
- [About](https://peoplefirstps.com/about)
- [Contact](https://peoplefirstps.com/contact-us)

Open main navigation

Close main navigation

- [Home](https://peoplefirstps.com)
- [Leadership](https://peoplefirstps.com/leadership-program-design)
  
  Show submenu for Leadership 
  
    - [The Leadership Challenge®](https://peoplefirstps.com/the-leadership-challenge)
    - [The Leadership Practices Inventory®](https://peoplefirstps.com/lpi)
    - [Supervisor Training](https://peoplefirstps.com/supervisor-training)
    - [Leaders at Every Level](https://peoplefirstps.com/leaders-at-every-level)
    - [Leadership Coaching](https://peoplefirstps.com/leadership-coaching)
    - [Leadership Program Design](https://peoplefirstps.com/leadership-program-design)
- [Teams](https://peoplefirstps.com/executive-teams)
  
  Show submenu for Teams 
  
    - [Executive Teams](https://peoplefirstps.com/executive-teams)
    - [Team Building](https://peoplefirstps.com/team-building)
    - [People Practices](https://peoplefirstps.com/people-practices)
    - [Communication Skills](https://peoplefirstps.com/communication-skills)
    - [Trust at Work](https://peoplefirstps.com/trust-at-work)
    - [Personality Style](https://peoplefirstps.com/personality-style)
    - [Conflict at Work](https://peoplefirstps.com/conflict-at-work)
- Personal Growth
  
  Show submenu for Personal Growth 
  
    - [Soft Skills](https://peoplefirstps.com/soft-skills)
    - [Your Voice Matters](https://peoplefirstps.com/your-voice-matters)
    - [Emotional Intelligence](https://peoplefirstps.com/emotional-intelligence)
    - [1:1 Coaching](https://peoplefirstps.com/1-on-1-coaching)
- Resources
  
  Show submenu for Resources 
  
    - [The People First Leadership Academy](http://www.peoplefirstpotential.com)
    - [Connect2Lead Newsletter](https://peoplefirstps.com/connect2lead-newsletter)
    - [Books](https://peoplefirstps.com/books)
    - [Workshop Calendar](https://peoplefirstps.com/workshop-calendar)
- [About](https://peoplefirstps.com/about)
- [Contact](https://peoplefirstps.com/contact-us)

[All posts](https://blog.peoplefirstps.com/connect2lead/all)

 June 28, 2017

# What Is Value Creation? Is It Just another Name for Added Value?

[PFPS](https://blog.peoplefirstps.com/connect2lead/author/rca532)  ·   1 minute read

![Graphic Showing Treasure Box Open](https://blog.peoplefirstps.com/hubfs/treasure1.svg)

You've probably heard the buzz word and may have wondered "what is value creation?" If you're like most sellers, you may have assumed this is the same as value added.

Creating value is not the same as adding value. The bar has been raised significantly by empowered consumers who are looking for better, more, different, special and unique.

Adding value is expected in the course of regular business, and it takes many forms like customer incentives, no-cost options, loyalty programs and giveaways. It involves taking something with a value and adding it on for the buyer.

### Creating value goes further.

It requires identifying what would be of value to an individual buyer and then finding or making a way for that unique value to be realized. Unlike added value, created value is original and unique to the one buyer it suits. A seller would need to know enough about each individual buyer to fully answer the question "what is value creation?"

Buyer demand for value creation has come about through a trickle-down effect. Companies began focusing on value creation to meet shareholder demands as competition escalated for many industries in the 1970s and 1980s. Now, 30-40 years later, consumers have followed this same pattern of wanting more, and they want it to come directly from their sellers.

What makes this challenging for sellers is buyers don’t directly ask for value creation. Most buyers don’t even think in those terms. All they know is they want a little something more, something different from what everybody else is already getting.

### What Is Value Creation and How Is It Different?

Take a look at this table to better understand the differences between value, added value and created value. Give yourself and your company a quick evaluation – what value are you delivering and which type of value could you increase?

[![what is value creation?](https://blog.peoplefirstps.com/hs-fs/hubfs/Imported_Blog_Media/image004.jpg?width=624&height=532&name=image004.jpg)](https://blog.peoplefirstps.com/hubfs/Imported_Blog_Media/image004.jpg)

With each buyer, consider the question "What is value creation going to mean for this unique buyer at this moment in time?" This is how you'll begin to create value and deliver it with a meaningful and relevant experience for your buyer.

[![CTA_Book Cover_Amazon DQ_030923-2](https://blog.peoplefirstps.com/hs-fs/hubfs/CTA_Book%20Cover_Amazon%20DQ_030923-2.png?width=663&height=284&name=CTA_Book%20Cover_Amazon%20DQ_030923-2.png)](https://www.amazon.com/DISCOVER-Questions-Get-You-Connected/dp/098973790X/ref=sr_1_1?crid=3DH7L0CP7WE3I&keywords=discover+questions+get+you+connected&qid=1677788189&sprefix=discover+qu%2Caps%2C125&sr=8-1)

[![FINAL-Mar-15-2023-09-52-13-4848-AM](https://2524398.fs1.hubspotusercontent-na1.net/hub/2524398/hubfs/blog-image-uploads/FINAL-Mar-15-2023-09-52-13-4848-AM.png?width=1200&length=1200&name=FINAL-Mar-15-2023-09-52-13-4848-AM.png)](https://www.peoplefirstpotential.com/)

The CONNECT2Sell Blog has been discontinued as our focus has shifted to leadership at every level. Research with buyers demonstrates that buyers respond favorably when sellers show up as leaders. If you'd like to step into your full potential as a leader (and boost sales!), take a look at our free and affordable courses on [https://www.peoplefirstpotential.com](https://www.peoplefirstpotential.com/)

 

Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.peoplefirstps.com/connect2lead/what-is-value-creation) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.peoplefirstps.com/connect2lead/what-is-value-creation) [twitter icon](https://twitter.com/intent/tweet?url=https://blog.peoplefirstps.com/connect2lead/what-is-value-creation) [envelope icon](mailto:?body=https://blog.peoplefirstps.com/connect2lead/what-is-value-creation)

## Related posts

[![Graphic Showing Group Effort](https://blog.peoplefirstps.com/hubfs/370%20-%20Group%20Effort-1.svg)](https://blog.peoplefirstps.com/connect2lead/value-is-a-moving-target)

[CONNECT2SELL Blog](https://blog.peoplefirstps.com/connect2lead/topic/connect2sell-blog)

### [Value is a Moving Target](https://blog.peoplefirstps.com/connect2lead/value-is-a-moving-target)

[![Graphic Showing Promise Checklist Being Check](https://blog.peoplefirstps.com/hubfs/15%20-%20DWYSWYD.svg)](https://blog.peoplefirstps.com/connect2lead/your-values)

[Be More Accountable](https://blog.peoplefirstps.com/connect2lead/topic/be-more-accountable)

### [Does Your Calendar Mirror Your Values?](https://blog.peoplefirstps.com/connect2lead/your-values)

[![Graphic Showing People Writing a Stats](https://blog.peoplefirstps.com/hubfs/69%20-%20Writing%20Statistics.svg)](https://blog.peoplefirstps.com/connect2lead/adding-value-or-subtracting-it)

[buyer relationships](https://blog.peoplefirstps.com/connect2lead/topic/buyer-relationships)

### [Are You Adding Value or Subtracting It?](https://blog.peoplefirstps.com/connect2lead/adding-value-or-subtracting-it)

![PFPS](https://blog.peoplefirstps.com/hubfs/PFPS.svg)

### Deb Calvert, founder

Putting PEOPLE First since 2005 [deb.calvert@peoplefirstps.com](mailto:deb.calvert@peoplefirstps.com)

[PFPS Information](https://peoplefirstps.com/about)

![C2L](https://blog.peoplefirstps.com/hubfs/C2L.svg)

### Newsletter Sign-Up

Join the CONNECT Community for weekly updates, free courses, and bonus content.

[Newsletter Sign-Up](https://peoplefirstps.com/sign-up-connect-community)

![PFLA](https://blog.peoplefirstps.com/hubfs/PFLA.svg)

### Leadership Academy

Live, eLearning, pre-recorded, coaching, and assessment learning experiences.

[Leadership Academy](https://www.peoplefirstpotential.com/)

#### Sitemap

**Home**

**Leadership**  
[The Leadership Challenge®](https://peoplefirstps.com/the-leadership-challenge)  
[The Leadership Practices Inventory®](https://peoplefirstps.com/lpi)   
[Supervisor Training](https://peoplefirstps.com/supervisor-training)   
[Leaders at Every Level ](https://peoplefirstps.com/leaders-at-every-level)  
[Leadership Coaching ](https://peoplefirstps.com/leadership-coaching)  
[Custom Leadership Programs](https://peoplefirstps.com/leadership-program-design)

**Teams**  
[Executive Teams](https://peoplefirstps.com/executive-teams)  
[Team Building](https://peoplefirstps.com/team-building)   
[People Practices ](https://peoplefirstps.com/people-practices)  
[Communication Skills ](https://peoplefirstps.com/communication-skills)  
[Trust at Work ](https://peoplefirstps.com/trust-at-work)  
[Personality Style ](https://peoplefirstps.com/personality-style)  
[Conflict at Work](https://peoplefirstps.com/conflict-at-work)

**Personal Growth**  
[Soft Skills](https://peoplefirstps.com/soft-skills)  
[Your Voice Matters](https://peoplefirstps.com/your-voice-matters)  
[Emotional Intelligence](https://peoplefirstps.com/emotional-intelligence)  
[Discover Your Strengths](https://peoplefirstps.com/discover-your-strengths)  
[1:1 Coaching](https://peoplefirstps.com/1-on-1-coaching)

**Resources**  
[PFLA](http://www.peoplefirstpotential.com)  
[Connect2Lead Blog](https://blog.peoplefirstps.com/connect2lead)  
[Newsletter Subscription](https://peoplefirstps.com/connect2lead-newsletter)  
[Books](https://peoplefirstps.com/books)

[About](https://peoplefirstps.com/about)

[**Contact**](https://peoplefirstps.com/contact-us)

facebook-f icon linkedin-in icon twitter icon instagram icon

```
©2023 People First Productivity Solutions. All rights reserved. Use of this site constitutes acceptance of our User Agreement and Privacy Policy. Material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission from People First Productivity Solutions.
```

 

 

```json
{
  "@context" : "http://schema.org",
  "@type" : "Article",
  "author" : {
    "@type" : "Person",
    "name" : [ "PFPS" ],
    "url" : "https://blog.peoplefirstps.com/connect2lead/author/rca532"
  },
  "datePublished" : "2017-06-28T12:15:00+0000",
  "description" : "You know about value and added value. But what is value creation? Here's what every seller needs to understand about these 3 levels of value.",
  "headline" : "What Is Value Creation? Is It Just another Name for Added Value?",
  "image" : "https://2524398.fs1.hubspotusercontent-na1.net/hubfs/2524398/33%20-%20buyers-2.svg",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://2524398.fs1.hubspotusercontent-na1.net/hubfs/2524398/people%20first%20logo%20xlarge-1.png"
    },
    "name" : "People First Productivity Solutions"
  },
  "url" : "https://blog.peoplefirstps.com/connect2lead/what-is-value-creation"
}
```