---
title: "Consider this New Year's Resolution: Stop Selling & Start Leading!"
description: Research with 530 B2B buyers reveals what buyers want from sellers. Tap into the behaviors buyers want to see from sellers.
image: https://blog.peoplefirstps.com/hubfs/02%20-%20Sharing%20Your%20Dream.svg
---

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 December 30, 2015

# Consider this New Year's Resolution: Stop Selling & Start Leading!

[Deb Calvert](https://blog.peoplefirstps.com/connect2lead/author/deb-calvert)  ·   1 minute read

What are you waiting for? It's time to join the movement to Stop Selling & Start Leading!

When you stop selling, your buyers will see you in a whole new light. When you start leading, you'll see yourself differently, too. When you Stop Selling & Start Leading, you'll be able to:

- Keep your actions aligned with your core values

- Inspire change and enlist buyers in your vision

- Innovate, experiment and try new things

- Build trust as you collaborate and cooperate

- Bolster your buyers' courage and commitment

You'll be hearing a lot more about this movement in 2016. Here's your chance to be in-the-know early on. [Click here for an infographic, articles, podcasts and webinars](https://peoplefirstps.com/stop-selling-start-leading/)that explain what's going on. If you'd like to get involved in the research, just let us know -- we're looking for leaders who sell and for sellers who want to liberate the leaders inside.

[![FINAL-Mar-15-2023-09-52-13-4848-AM](https://2524398.fs1.hubspotusercontent-na1.net/hub/2524398/hubfs/blog-image-uploads/FINAL-Mar-15-2023-09-52-13-4848-AM.png?width=1200&length=1200&name=FINAL-Mar-15-2023-09-52-13-4848-AM.png)](https://www.peoplefirstpotential.com/)

The CONNECT2Sell Blog has been discontinued as our focus has shifted to leadership at every level. Research with buyers demonstrates that buyers respond favorably when sellers show up as leaders. If you'd like to step into your full potential as a leader (and boost sales!), take a look at our free and affordable courses on [https://www.peoplefirstpotential.com](https://www.peoplefirstpotential.com/)

 

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### [Stop Selling & Start Leading® to Create Value & Differentiate Yourself](https://blog.peoplefirstps.com/connect2lead/create-value)

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### Deb Calvert, founder

Putting PEOPLE First since 2005 [deb.calvert@peoplefirstps.com](mailto:deb.calvert@peoplefirstps.com)

[PFPS Information](https://peoplefirstps.com/about)

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